The Story – Local Businesses, Modern Touch

Both Parisellas, a renowned ice cream company located in Conwy, and Tir a Môr, a popular Fish and Chips takeaway based in Llanrwst, wanted to modernise how they presented menus and promotions to customers. Traditional printed boards and posters lacked flexibility, and updating them came with both cost and time delays.

Both companies recognised that digital displays could transform the customer experience by being clear, engaging, and easy to update instantly.

The Brief – Clearer Menus, Smarter Promotions

The requirements were simple but powerful:

• Replace static menus with digital screens that could be updated instantly.
• Provide a modern, eye-catching way to engage customers.
• Reduce costs on printing and re-printing seasonal menus.
• Ensure systems are engaging and easy to read for customers.
  

The Solution – BenQ Digital Displays with X-Sign Designer

We installed tailored digital display systems at both sites using BenQ professional-grade screens, powered by the latest X-Sign Designer software.

Parisellas

• Bright digital menu boards showcasing different ice creams/Coffees etc.
• Clean, modern aesthetic to match the brand’s image.

Tir a Môr

• Multi-screen setup displaying food and drink menus.
• Simple content management system for staff to make instant changes.

The Result – Engaged Customers, Reduced Costs

• Better Communication: Menus and offers are clear, attractive, and always up to date.
  
• Cost Savings: No more re-printing menus or posters for seasonal changes.
  
• Modern Experience: Customers enjoy a polished, professional first impression.
  

Summary

By installing BenQ digital displays powered by X-Sign Designer, we’ve helped Parisellas and Tir a Môr improve communication, boost sales, and future-proof their customer experience. With simple management tools, staff can update menus and promotions in seconds — keeping things fresh, dynamic, and engaging.